The importance of mobile phones in our daily lives and activities is unquestionable. A huge transformation of mobile phones is constantly underway, which are no longer just a common communication devices.
They have gained special attention from individuals and companies with regard to their ever-growing possibilities and opportunities. Today, for example, it is common for you to buy a ticket while traveling. Our ancestors could not even imagine that.
Since the introduction of smartphones or tablets, people have started using them massively (at least 90% of the population uses a smartphone). Not surprisingly, every business today has its own website.
However, this cannot be said about applications. However, several studies have shown that more than 60% of users prefer online in-app purchases over the web.
The mobile application should be a major part of companies, as it helps companies grow quickly, regardless of the type of business. We’ll be happy to give you a few reasons for uploading your own business app.
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Mobile applications help not only increase sales of goods and services, but also increase profits. If customer satisfaction increases, it usually increases sales as well.
According to SalesForce, 70% of the shopping experience is affected by how customers feel and are treated when making a purchase.
The British Domino’s Pizza increased sales by 28% after the release of its mobile application. Approximately half of the orders placed online were realized in the mobile application.
Mobile operators also increased their sales with an application that brought them up to a 70% increase in credit increase or data package renewal.
Mobile application is faster option compared to web
The application is usually 1.5 times faster than mobile websites and performs various other actions faster. For example, it stores local data on your device, so you don’t have to download content every time you open it.
For mobile websites, you need to retrieve data from web servers, which can take a few seconds to a minute, depending on your network speed.
The mobile application does not necessary need internet connection
The ability to work offline is the most important difference between an application and a mobile website. While applications need an active Internet connection to perform important tasks such as payments and notifications, they still offer users basic content and functionality offline.
Many applications work by first downloading the data and saving it locally to your phone, and in the event of an Internet connection failure, they continue to work with the data.
Also, if the application needs to perform an operation on the server and the user does not have a connection, the application simply stores all operations in memory and, after gaining the connection, gradually sends them to the server. A user who does not have an internet connection and uses a mobile website will not do anything.
Users love it when the content is tailored to their preferences. It’s like adapting communication into the language they speak and understand. User-focused customization is critical to improving the application experience. Customization can be based on user interests, behavior, location, culture, etc. And mobile applications allow just such customizations.
Your mobile app can be like that. So allow users to clearly define and set their preferences right from the start. As a result, you’ll only see relevant content. The application can then monitor the interaction or behavior of customers.
From the data obtained, it can offer them its own recommendations and filter their updates depending on their actual location in real time. Isn’t that amazing?
It will amaze your customers, because the application not only has the ability to personalize, but also sells your products and services. It is very similar to personalized marketing approach that you can read more about in our blog post section.
Utilizing device features
Mobile applications have another advantage over mobile websites – you can use various features of the native device. These include features such as a camera that can scan PDF, QR and barcodes, NFC for use in payment, GPS for connecting to maps and other services, accelerometer, gyroscope, compass, fingerprint scanning, payments, address book, etc.
Another benefit is that device features can significantly reduce the time users need to initialize and perform an action and fundamentally change the way a user interacts with the device and your applications. Examples are 3D touch for iOS devices or widgets for Android.
Mobile apps can increase customer loyalty by allowing companies to communicate directly with their customers through in-app purchases, ads, promotions, and announcements that are sent to customers’ phones through mobile apps. The ability to send instant and unobtrusive notifications is a major reason why companies should consider applying.
This way, they can communicate directly with their customers. It can be used as advertising content for free (whether services or products), promotion of promotions, etc. Devices display push notifications regardless of whether the user has opened the application or not. Once opened, a user notification can be directed to specific content and it can also increase customer loyalty.
A viable marketing tool
Mobile applications can also be used as a marketing tool to reach target consumers or customers. Business owners don’t have to print bulky brochures. Mobile applications can fully replace and provide information, registration / booking forms, accounts, news channels and other valuable marketing tools.
Most mobile applications are integrated with Facebook, Twitter, Instagram and other social media platforms, giving them wider marketing coverage.
Cost reduction and brand awareness
Because the application itself is a marketing tool, you save at least on advertising. The application can also help make the company visible and support business growth. This is because people tend to associate with images that they see more often. The application is far more visible on the smartphone desktop than the website.
It’s like fridge magnets, calendars and other presentation items with the company’s logo, which in the past served as advertising and help. Today, a mobile application that has the power to strengthen your brand has taken on this task, which is why many companies in several sectors own it.
There are many advantages of mobile application for every company. The small con might be initial costs of creating and setting up the application, but afterwards company will be rewarded by many benefits in the future.
Do you need help with creating a prototype for your mobile app? We have experience creating functional mobile app prototypes that will serve your developers as an exact copy of your future application. Check out mobile app prototypes we worked on here.
Let us know about your future mobile application and we will create an amazing app for you! Contact us here.