Knowledge bank

New businesses keep entering the market every day. However, not every business is able to make their brand stand out and climb the ladder of success, as they aren’t aware…

OnlyFans is a British online platform providing exclusive content to its users. It is a subscription based platform and is primarily used by pornographic creators as well as chefs, trainers,…

Having an online presence is extremely crucial for any business these days. Many businesses fail due to lack of presence and engagement on social networks, which leads to potential customers…

For good reason, sales revenue is the first number shown on an income statement. It serves as the foundation for business-critical computations and reporting such as earnings per share and…

A UX designer portfolio is a collection of design portfolios that are related to UX design. A portfolio can include tasks, deliverables, wireframes, prototypes, etc. It is essential for designers…

What is a Paraphrasing Tool? It is a rephrase tool used to paraphrase articles and other documents within a few seconds. The paraphrasing tool uses the latest AI technology and…

What are NFTs? A non-fungible token (NFT) is a distinctive digital asset representing real-world items like music, art, collectibles, GIFs, or videos. NFT is a one-of-a-kind, non-transferable unit of data…

Marketing has evolved significantly over the last few decades, but it is poised to undergo another imperative transformation, largely owing to the blockchain. Currently, analytics and AI are primarily associated…

Getting started with a startup can be a hectic and complex task due to multiple unknown factors. To make things easier, you can consider getting help from startup consultants. However,…

It is a must to build highly effective landing pages for certain online needs and various marketing activities. It is because landing pages can offer you significant control over what…

If your website isn’t working properly or bringing in new visitors, it’s time for a complete redesign. At Overhorizon Media, we have a team of highly qualified professionals that work…

Companies are now trying to reduce costs and keep employees happy even more than usual.  When it comes to limited budgets, startups often have initial capital issues – so this…

Startups very often forget about one of the key phases, and that is education , resp. explaining to the customer why the given product solves their problems and questions better.  As part of…

Majority of companies promote themselves through ads on social networks. We have written for you the most common mistakes in the management of advertising campaigns for Facebook and Instagram. From…

On the one hand, there is a strong focus on the person – the customer and his needs, on the other hand, we see technical optimization and new mechanisms that…

Without social networks, this is really difficult nowadays. More than 3 billion people already use social networks worldwide. If you want to sell and build your own brand at this…

The importance of mobile phones in our daily lives and activities is unquestionable. A huge transformation of mobile phones is constantly underway, which are no longer just a common communication devices.…

The Instagram algorithm is constantly evolving.This ensures that online users regularly view ads that help feed its increasing revenue. Simply put, any account or user that helps the algorithm gain…

If you want to be successful in online business in the long run, you must not forget to regularly monitor your competition. The more competitive the online environment you are…

Creation of content is important part of marketing strategies. In our modern times, almost every company is engaging in content marketing on some level. On the other side, only few…

Many people are dealing with challenge of gaining new followers on social networks, especially on Facebook. Most often, they try to reach for paid campaigns and want to run campaigns…

Local marketing is a set of all tactics and actions with which you promote your stone operations, stores or branches. You encourage them to increase awareness of your brand, which…

Have you ever wondered how influencers can help you in your business? Who can we actually consider an influencer, what prices do they ask for and for what type of…

Last year, almost 30% of all emails were spam . And this number is also the result of many measures in place in recent years. Back in 2016, spam accounted for almost 60% of…

Are you wondering how your website’s Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns might work together to increase your leads, boost your revenue, or attract additional visitors? There’s a…

LinkedIn is a professionally oriented social network, which is used mainly by people in marketing, business, IT, human resources, as well as in various other business areas. LinkedIn, as a network…

Social media are increasingly profitable channel to promote and sell product to the final customer. They represent a simple way how to directly, or indirectly  boost company’s business, and get…

What are chatbots? Software applications that use artificial intelligence and natural language processing to acknowledge the wants of a human and guide them to their desired outcome with as little…

Customers expect every marketing, branding and advertising to match their distinctive interests and needs. Brands may flop in getting their attention and business without this element. Brands must be able…

What is Personalized Marketing? Personalized marketing is the way, how to use strategy, via which companies try to forward and deliver unique individual content to their receiving customers. They are…

This article explains social selling on LinkedIn. You will find special guide how how to utilize your company´s profile.

Modern marketing is focused to persuade people into becoming interested in company’s products or services. Marketing research, analysis and understanding interests of customers, are helping forces of modern marketing and…

Instagram has a staggering global user base of 1.074 billion people. Sometimes, there are occasions when companies need a little assistance in creating the scroll-stopping content. To help you take…

What is SEO Consultancy? The acronym SEO refers to Search Engine Optimization and consists of the active improvement of your website. Looking for it to be as attractive as possible…