Customers expect every marketing, branding and advertising to match their distinctive interests and needs. Brands may flop in getting their attention and business without this element. Brands must be able to connect with the customers to live up to the challenge.
To do so, marketers and advertisers should create captivating creative campaigns that tell a cohesive story throughout the marketing and sales funnel to leverage this need for unique modern storytelling.
The best marketers leverage the force of storytelling to boost branding and conversion rates, as it helps a business to set apart loyal customers from one-time, stop-in shoppers and vibrant brands from simple businesses.
What is Modern Storytelling?
It is Beginning, a Crisis, a Resolution.
Storytelling isn’t something you can grasp in just one moment. It’s a trial and error process of mastery that people love to see, read and hear because it creates a human connection that speaks to their empathy.
A story is an account of real or imaginary people and events that are told for the purpose of entertainment. It is merely the art of sharing the message in the form of a story. It is a form of human expression with the art of using words and actions to uncover the elements of a story.
The teller conveys a message to connect or associate with other people; in marketing, the people would be the target audience. Some stories are factual, and some are improvised or embellished to explain the core message better.
Stories simplify complex messages and solidify abstract concepts. It is all about what your brand stands for, about customers, and an interaction between them and your brand.
Successful businesses are built on productive and effective stories. It is such an incredibly valuable tool you should add to your proverbial marketing tool belt. Storytelling helps brands to build a strong and happy bond with the customers.
According to a report, 92% of the audience want ads that feel like stories. Storytelling boosts conversions by 30% when used to answer customer questions.
Modern Customer Journey
Understanding and defining your customer journey is an important characteristic of modern marketing. With eCommerce radically changing consumers’ buying behaviours, the traditional consumer journey has evolved dramatically over the years.
While we frequently have heard the phrase, “consumer is king,” it’s completely accurate now more than ever. With businesses competing to win wide-reaching customer shares, customers can choose from hundreds and thousands of brands for similar products.
In digitalization and eCommerce, the customer journey incorporates every digital touchpoint that a brand has with a customer. These cover almost all online digital platforms like social media, websites, and search engines.
Generating and developing a customer journey map enables businesses to understand their target audience’s needs, wants, and experiences. These insights further allow marketers, empowering them to target consumers with customized content.
It also helps to remove any barriers to conversion.
Customer Journey Management
Customer Journey Management is the action and procedure of drawing up the best possible way to connect with the customer at each customer journey stage. Businesses adopt this strategy to continue moving it’s customer through the sales funnel.
Customer Journey Management is a proven approach towards delivering the smooth experiences your customers need. Customers today expect that their experience with your brand will impersonate those of CX leaders like Google, Amazon, and Netflix.
Anything less can result in disappointment and the likelihood of churn. The customer journey only ends if the customer stops engaging completely with the brand. Brands need to keep creating different strategies to keep customers coming back to them.