OnlyFans is a British online platform providing exclusive content to its users. It is a subscription based platform and is primarily used by pornographic creators as well as chefs, trainers, coaches and many more.
Due to its creators, the platform has been able to grow exponentially and attract millions of new users in a very short period of time. The website has a strict age restriction of 18+.
A very simple, yet effective platform divides its users into two segments – creators and consumers.
Creators produce content (photo and / or video) to a wide audience of users and establish costs for it. They may either charge cost per view or a classic subscription based fee.
Consumers are users who pay to view the exclusive content. They can also make donations to OnlyFans creators, which is a great additional revenue stream for creators.
History and growth of OnlyFans
OnlyFans was launched in November 2016 and is based in London, United Kingdom. Tim Stokely founded the company with his older brother, Thomas with a £10,000 loan from his father. The father was a bit sceptical at the beginning but his investment turned out great.
In 2018, Leonid Radvinsky acquired 75% ownership and became one of its directors. After that, OnlyFans changed its focus to a NSFW – not safe for work type of content, which became very popular among many people.
The pay-per-view business model has grown the most when the global pandemic called Covid has struck. Many creators realized a huge potential to produce content on the platform and take advantage of being one of the “first ones”. It started growing exponentially and it went viral when Cardi B and Bella Thorne joined the OnlyFans.
Many other celebrities have joined OnlyFans and raised millions of dollars for charities due to donations creators can receive on the platform. The online platform takes 20% commission of all payments.
We can all agree that OnlyFans has increased its brand awareness in the last two years more than most of the biggest businesses we not today.
Key facts about OnlyFans
- OnlyFans grew its revenue by 540% in 2020 and users by 500%
- OnlyFans now has over 180 million registered accounts
- OnlyFans has over 1.5 million creators
- The average OnlyFans subscription fee is $7.20
- OnlyFans has paid out more than $2 billion to its creators
- 500,000 people join OnlyFans every day
- The average OnlyFans creator earns around $151 a month
- The average OnlyFans creator account has 21 subscribers
- The average OnlyFans Subscription fee is $7.20
The logo consists of two letters and two different styles and fonts. The first part “only” with a symbol inside of “o” symbolizes a lock, which defines the locked access to copyright content.
The second word “fans” stands out from the first letter and its background due to the platform’s uniqueness and exclusive content.
Since 2021, the OnlyFans has come up with a new logo design with a more modern style. The lock from the letter o has disappeared. An icon of the logo symbolizes a donut with wings. According to OnlyFans designers, it is an acronym of the logo (OnlyFans – OF).
It started as an internet content subscription based company and evolved into what we know as OnlyFans now. OnlyFans has definitely received a lot of traction lately and we look forward to hearing more about the brand and its future successes.