Every social media platform has found a unique way to stand out and increase the brand awareness just by introducing a very simple but complex logo.
We are talking about social media platforms such as Instagram, Facebook, TikTok, Snapchat and more. Each of them created a logo that will be remembered for ages and will explain its main functionality in a second.
However, we are going to take a look at one social media platform specifically right now.
Which Social Media App Has A Ghost As Its Mascot?
The short answer is Snapchat.
Snapchat is a photo and video messaging app that is still increasing in its popularity all around the world.
We can send messages, photos and videos to our friends and relatives, and set up for how long the message will be visible.
After the set up time, the message is not visible and the receiver cannot simply open it anymore. In addition, when the receiver takes a screenshot of a picture/video, the sender will get notified.
Extremely simple, but yet brilliant idea that caught the attention of over 230 million users worldwide and is expected to reach 400 million global users by 2024.
The most Snapchat users are currently in the United States, with over 108 million users. India is in second place with over 74 million users and France ended up in third place with over 24 million users. The data have been collected in January 2021, so the information is more than accurate.
Snapchat is preferably used by a younger generation and is aimed to be used through mobile devices. According to U.S. Snapchat users, the main reason to use the app was to keep in touch with their friends and relatives.
The limited-time set up got so popular that other big brands such as Instagram and Facebook got inspired and implemented the same option to their functionalities. Snapchat is also famous for its high engagement rate of 48% in the US and its reliable services.
What Does a Ghost Emoji Mean?
Snapchat came up with one of those “think out of the box” ideas and created a logo with a ghost as a mascot. The logo is actually known and commonly called “a yellow ghost logo”.
Snapchat has mentioned in their blog that the logo looks scary and less specific without a happy face.
The actual meaning of the logo is that it represents the essence of the application and the fact that messages are being deleted after the set up time by a user.
The meaning of the ghost's name
The Snapchat’s iconic ghost is called Ghostface Chillah. It was inspired after the famous Wu-Tang’s Ghostface Killah.
The Ghostface Chillah is also a reflection of the brand’s phantom policy. Snapchat was at first called Picaboo, which the logo is connected more closely with.
Evan Spiegel, the CEO and co-founder of Snapchat has got the idea for a logo back in his room, when he simply sketched a silhouette of a ghost. He instantly new this is going to be huge and he was definitely right.
Snapchat’s logo has its own ghost inside. The ghost is called a Ghostface Chillah and was inspired by a famous Wu-Tang’s Ghostface Killah.
The reason for having a ghost is to showcase the main feature, which is the brand’s phantom policy and limited opening time for messages.