There’s a high chance you are already using social media to market your nutritionist business. And, you’ve already published a couple of posts and promoted some offers.
But, so far, you have nothing to show for your efforts. Your sales have remained low and you are on the verge of giving up. And, you may be probably wondering; what can you do to improve the situation?
Well, you’ve come to the right place. In this post, we will share some handy and effective tips, which can help to boost your social media conversion rates. With that said, let’s get to it.
Optimize Your Landing Pages
Landing pages are a key part of your social media marketing campaigns. So, if your conversions have remained low despite all the efforts you’ve been putting in, there’s a possibility that your landing pages aren’t properly optimized.
And this brings us to the question, how can you optimize your landing pages to increase conversions? Well, there are a couple of changes you can make and you see a considerable improvement in conversions.
First, make sure that each page aligns with the traffic source. For instance, if you are promoting a certain product, then the link from the offer on social media should direct the user to the landing page of that specific product. Doing so will eliminate any distractions that may make the visitor hesitant or frustrated, meaning they will proceed to checkout right away.
Second, ensure your landing pages are optimized for mobile devices. As you may expect, the majority of your social media visitors will be coming from mobile. So, you need to ensure that your landing pages can be viewed and accessed seamlessly via mobile devices.
Post High-Quality Content Frequently
Posting high-quality content on social media frequently can also help to increase your conversion rates. By posting frequently, social media algorithms will favor your posts over the competition, meaning more people will interact with them. And, each of these interactions provides yet another opportunity for a conversion. Ideally, you should be posting at least once or twice on social media every day.
But, to post frequently, you also need to be creating large volumes of social media content consistently. And, this can prove to be a challenge for most people, especially if you are doing it from scratch.
Fortunately, there’s a solution to this challenge. And, this comes in the form of pre-designed templates. As their name suggests, half of the design work has already been done for you with these templates. So, you only need to make a few changes to the graphic and you will have a ready post in less than five minutes.
With templates, you don’t have to create social media content from scratch. As you can see, they will save you a considerable amount of time and effort while making sure you always have a consistent supply of high-quality social media posts.
Partner with Relevant and Credible Influencers
If your budget can allow it, then you should also consider partnering with social media influencers. With their massive reach and influence, if such individuals mentioned your brand on their social media pages, there’s a high chance your conversions will skyrocket.
But, we should point out that your success with this method will depend on the person you partner with. Regardless of how great your product is or how well-positioned your offers are, if you partner with the wrong individual, then you won’t see a return on your investment. So, ensure you conduct enough research and due diligence before you enter into an influencer marketing partnership.
Double Down on Videos
Studies show that videos can increase the dwell time on a specific page and increase conversions. And, this may explain why most brands are now leaning heavily toward video content. So, if you also want to increase social media conversions for your nutritionist business, you also need to double down on videos.
And, there are various types of videos that you can create to boost conversions. For instance, you can post informational videos, video testimonials, product reviews, animated videos, and FAQs, just to name a few.
We should point out that you don’t need a massive budget to create video content. As long as you have a decent smartphone, then you should be able to create a video that will grab your audience’s attention and drive your conversions.
Add Shoppable Buttons
Ease and convenience are key when it comes to buying on social media. If a prospect or potential client has to go through several steps to buy something, there’s a high chance they will abandon the process before completing the purchase. So, to increase your conversions, you need to simplify the buying process as much as possible.
The good news is that this is no longer a challenge, thanks to the introduction of shoppable posts on social media channels like Instagram and Facebook. With shoppable posts, your clients can view product information right away and then proceed to checkout without leaving the app.
There you have it, five effective tips to boost your social media conversions. By incorporating them into your social media marketing strategy, you should see a considerable increase in conversions.