As a local beautician, you know how important it is to attract new clients and keep your appointment book full. Whether you specialize in hair, makeup, skincare, or other beauty services, getting your name out there is a must if you want the cash register to do its cha-ching sound.
One of the ways to reach potential clients is online advertising. You might have heard terms like Supply-Side Platform or SSP being thrown around, but what exactly is an SSP, and how can it benefit your beauty business?
What Is an SSP?
A Supply-Side Platform – or an SSP for short – is a tool that helps website publishers and app owners manage and sell their ad space. Think of it as a marketplace where publishers can list the available spaces on their websites for advertisers to bid on.
For local beauticians, this might sound a bit technical, but understanding how an SSP works can open up new opportunities for marketing your services online.
Supply-Side Platform for Local Businesses [Beautician]
When you are browsing your favorite beauty blogs, social media websites, or apps, you often see ads for beauty products, salons, or services. These ads don’t just appear randomly. They are placed there through a process that often involves an SSP.
This is how it works in simple terms.
SSP and the Publisher Side
A popular beauty blog gets thousands of visitors every day. The blog owner wants to make money by selling ad space on their website. They use an SSP to list this space, making it available to advertisers who want to reach people interested in beauty services.
SSP and the Advertiser Side
On the other side, businesses like yours can bid to have their ads shown on these websites. If you are running a promotion for a new facial treatment, you might want your ad to appear on that beauty blog. The SSP facilitates this by allowing you to bid for the ad space. This simple way your ad is shown to people who are most likely to book an appointment with you.
Why a Supply-Side Platform Matters for Your Beauty Business
There are three main reasons why supply-side platforms give you a significant edge in your local market – just take a look:
- Benefit #1: SSPs help you reach people who are actively looking for beauty services, whether it’s through a blog, app, or other online platform. Using targeted marketing means you are not wasting money on ads that won’t be seen by potential clients.
- Benefit #2: By using an SSP, your online advertising gets way more cost-effective – your ads are seen by the very people looking for your services. You can control your spending and focus your budget on high-performing ad placements.
- Benefit #3: The more people see your ads, the more likely they are to remember your business when they need beauty services. SSPs help keep your brand visible across multiple online platforms, significnaly increasing your chances of attracting new clients.