Affiliate marketing is an amazingly powerful strategy for monetizing websites and revenue generation through commission-based sales. It’s no surprise that some of the best affiliate softwares have popped up in response that help you track your metrics!
And since you need to access the best affiliate tracking softwares for maximizing your efforts, you’ll want to know which is the best, right? That’s where we come in!
In this article, we’ll help you navigate through the best seven of these affiliate software, considering their features, benefits, and a general overview to understand all sides of the conversation, as collated through in-depth reviews of these tools.
If that’s what you’re interested in learning more about, then dive right in!
What To Look for in Affiliate Tracking Software
Of course, choosing the right software is your aim, but the real question is what that means. After all, you need to know how the right affiliate tracking softwares adds to your marketing campaign, not just what it will include. Here’s what you need to consider.
Comprehensive Tracking and Reporting
Good and effective tracking software has to provide detailed and accurate tracking of:
- Clicks
- Conversions
- Sales
- Commissions
You need to think about whether the software you choose provides real-time analytics and customizable reports that you can utilize to monitor performance and make data-driven decisions.
Ease of Use
Another important aspect – of any software, but it’s especially important for the best affiliate softwares – is user-friendliness, since you need ot be able to navigate it quickly and simply so that you can maximize the tracking data you receive from it. Ease of use, in this way, simplifies campaign setup, management, and analysis.
Integration Capabilities
Similarly, integration capabilities are also an important part of the best affiliate tracking software since it has to mesh seamlessly with your existing systems, like your website, CRM, email marketing tools, and e-commerce platforms, all to ensure data consistency.
Scalability
Your tracking needs to scale big as your business does, making scalability important to the best affiliate tracking softwares. It should be able to handle increasing numbers of affiliates, campaigns, and transactions without compromising on performance.
Multi-Channel Support
Considering the wide range of applications and distribution of metrics across various channels, you need to consider software that supports tracking across more platforms, including social media, email, and mobile apps, so you can comprehensively view affiliate performance across different marketing channels.
Other Features
There are quite a lot of other features beyond the above that can be relevant to your needs, and they include the following:
- Fraud detection
- Tracking customization options
- Reliable customer support
- Cost effectiveness
The 7 Best Affiliate Softwares
Trackdesk
The first option we recommend is Trackdesk, a premier choice as possibly the best affiliate tracking software.
Not only does it provide you with countless options in terms of affiliate management, but it is also one of the best in terms of the friendliness of the interface, the detailed and comprehensive analytics, and the uncontestable tracking capabilities.
It has a free plan, but the paid version, with better and more comprehensive capabilities, is available as well, offered at $67 a month. If you do get started for free with Trackdesk, you can get up to $1,000 monthly affiliate revenue.
In terms of tracking, Trackdesk’s best features include a daily overview and other performance reports, which allow you to leverage all the aspects that a good tracking affiliate software must boast.
With their free plan, businesses of all sizes and within all industries can kickstart their partnership revenue stream with zero upfront costs, enjoying Trackdesk totally free until they generate $1,000 monthly affiliate revenue. No hidden traps. That’s a great deal if you ask me.
When users need to upgrade, they offer the best deal on the market and dedicated support assistance to help you get started quickly.
Rewardful
Last but not least, we have Rewardful, a tool that aims to simply manage affiliate, referral, and influencer programs for SaaS and subscription businesses. It has great integration with popular payment processors and comprehensive performance tracking, making it one of the best affiliate softwares.
However, though the use is easy, some users say there may be some limitations in payment provider integration, though it’s good enough on a smaller scale and application.
PartnerStack
Then we have PartnerStack, a software precisely designed for B2B SaaS companies with its incredible range of tools available for managing and scaling partner programs.
It provides automated partner onboarding, real-time analytics, and a user-friendly dashboard, not to mention a marketplace to find and recruit new partners!
Moreover, the user is able to set up triggers to cover different partnerships, too, and run them automatically after setup.
Unfortunately, it’s also true that PartnerStack can be a little more expensive since it offers more features than necessary for smaller businesses. Plus, the complex onboarding process limits the flexibility of this software and the “Take Fee” along with the overall cost.
OSI Affiliate
OSI promises its users referral tracking, email marketing, and customizable reward programs. It is noted specifically for its social media sharing tools, which make it easy for affiliates to promote products across different platforms and, therefore, track them through this sharing process.
However, the use might be a little less intuitive and may lack parts of the complete toolset of the best affiliate software.
FirstPromoter
FirstPromoter is another popular choice for SaaS and subscription-based businesses because it has great tracking features, automated rewards and adjustment options, as well as integrations with major payment platforms for the easiest processing.
However, while this is great for subscription services, it also gets expensive the more you earn since the pricing plan also scales as your earnings scale. It may start at $49/month, but as soon as a certain threshold is met, the costs will increase.
Tapfiliate
Tapfiliate is best for SaaS and e-Commerce and is known for strong integration content management, and tracking. With this information, this tool tends to provide detailed monitoring, performance reports, and multi-language support.
Plus, for agencies and larger enterprises, Tapfiliate also offers a white-label option.
However, this is the extent of its variations, since other than businesses of e-Commerce of SaaS, the tool might be limited in terms of use and flexibility, making it not the best option.
iDevAffiliate
iDevAffiliate is one of the best affiliate softwares that is known for its affordability and ease of use in terms of tracking metrics, especially as its suite of features is quite comprehensive. They include multi-tier commissions, performance rewards, and detailed analytics.
Long-term users tend to appreciate its seamless integrative capabilities with e-commerce platforms and content management systems, which makes it a great choice for smaller businesses who want to invest in a powerful tool on a small budget.
However, while this tool is pretty comprehensive, it does tend to lack the advanced real-time tracking, in-depth customization options, and the consequential power that one finds with Trackdesk.
Choosing the right affiliate tracking software is crucial for the success of your affiliate program. It’s a decision that transcends merely comparing features and prices. To make a well-informed choice, businesses must consider several vital factors that align with both their current strategies and future growth plans.
Understand Your Requirements: Begin by clearly outlining what you need your affiliate tracking software to do. Every business will have unique requirements based on the size of their affiliate network, the complexity of their commission structures, and the depth of reporting they require.
Ease of Integration: The software should easily integrate with your existing workflow and e-commerce platforms. The simpler it is to integrate, the quicker you can get your program up and running with minimal disruption.
User Experience (UX): A good user experience for both the affiliate manager and the affiliates themselves is paramount. Look for an intuitive interface that makes navigation and operation straightforward.
Scalability: Your selected software must be able to grow with your business. Select a solution that can handle an increasing number of affiliates and a larger volume of data without performance issues.
Support and Resources: A responsive support team and a wealth of resources such as tutorials, guides, and community forums can be invaluable, especially when you encounter unexpected challenges.
Security and Compliance: Ensure that the software complies with relevant data protection regulations and has robust security measures in place to protect both your and your affiliates’ data.
Cost Efficiency: Align your choice with your budget constraints, but also consider the return on investment. An inexpensive software that doesn’t meet your needs could cost more in the long run.
Weighing these factors carefully against the short and long-term goals of your affiliate program will guide you towards the best software solution for your business. Remember, what works for one enterprise may not suit another, so make your selection based on a combination of thoughtful research and strategic planning.
Conclusion
Choosing the best affiliate tracking software can affect the success of your affiliate marketing efforts to a great degree. They help you manage advanced analytics and create strategies that you can apply to improve your affiliate marketing.
These best affiliate softwares include Trackdesk, a tracking tool that’s perfect for both beginners and experts. Use these tools to enhance your platform and find the tools necessary to succeed in the competitive world of affiliate marketing.