Without social networks, this is really difficult nowadays. More than 3 billion people already use social networks worldwide. If you want to sell and build your own brand at this time, you won’t avoid creating content regularly for these media.
We bring you several quick tips today, thanks to which you will definitely get your customers on social networks.
Table of Contents
Everyone loves fun posts
Everyone likes to have fun and everyone likes to laugh. Just don’t be boring. For the inspiration, there are some examples of posts, that could entertain your customers:
- Viral videos
- Memories / Nostalgia posts
Online store ASOS is champion in creating funny and up to date social media posts, that even get the attention of people, that are not interested in buying clothes online.
ASOS is a brand that knows how to respond to the current mood and hot topics of the nation. From laughing about retro trends to making light of lockdown fashion problems, they know how to have a good laugh. ASOS tries to make witty jokes, often connected to celebrities or their behavior.
Inspire your audience, capture their attention and the time spent creating posts will pay up for itself very soon. Use some of these tips in your communication, and it will definitely will not be a miss:
- Interesting facts
- Inspirational pictures
- Successes of you and your clients
- Personal inspirational stories
Educate your future customers
Pass on your knowledge, experience and advice. Educate your audience and turn them into your customers. Thanks to your knowledge, you can build a position of authority and expert, which will definitely help you persuade the customer in the starting phase.
To begin with, try creating some of the following posts for your audience:
- Tips and Tricks
- Case studies
- Industry surveys
- Live video training / seminar
- Answers to FAQs
- Free resources
Education along with fun element, uses in its social media company Whole Foods. They are trying to promote their healthy organic food while sharing delicious recipes along with stunning photos of ingredients on their social media accounts.
Try to create interactions with your audience. Get them involved in the conversation, ask for their opinions, or do not be afraid to ask for help. Communication should not be just one-way. The following content will help you achieve very much wanted interactions:
- Add -on
- Questions to the audience
- Ask for advice / opinions
- “Write down comment under the photo …”
Connecting the brand with the audience
Build relationships with potential customers, don’t act as a brand that only tells them something through social networks. Show your “face” and get closer to your audience. The brand is not just a logo, but people, processes, stories or various funny situations. You can also try:
- “Behind the scenes” videos
- Product reviews
- Content from your daily life
- Introduce your employees
We hope that this tips will help you create successful content on your social networks, and build a quality and relevant audience that will support you even in difficult times. You will see that investing in building relationships with customers will definitely pay off. Social media marketing are still very effective way to reaching your target audience and improving your brand awareness.
If you need help with overall marketing strategy or managing social networks of your company – email us or book FREE discovery call! We’ll be happy to help your brand and company grow.